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🚀 Elevate your lash game—because your eyes deserve the superhero treatment!
IT Cosmetics Superhero Elastic Stretch Mascara delivers instant volume, length, and curl with a unique Lash-Changing Power Brush and buildable formula. Enriched with collagen, biotin, and peptides, it conditions lashes while providing a smudge-proof, non-clumping finish ideal for sensitive eyes and contact lens wearers. Loved by thousands for its long-lasting, dramatic effect that transforms sparse lashes into a fuller, lifted lash line.
























| ASIN | B01AKTZFZU |
| Best Sellers Rank | #2,719 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #42 in Mascara |
| Brand | IT Cosmetics |
| Brand Name | IT Cosmetics |
| Color | Black (full size) |
| Container Type | Tube |
| Country as Labeled | United States |
| Customer Reviews | 4.5 out of 5 stars 12,224 Reviews |
| Global Trade Identification Number | 00817919014642 |
| Item Dimensions | 19.69 x 19.69 x 11.02 inches |
| Item Form | Liquid |
| Item Volume | 9 ml |
| Item Weight | 22.68 g |
| Manufacturer | IT Cosmetics |
| Manufacturer Part Number | 817919014642 |
| Mascara Wand Type | Straight |
| Model Number | SG_B01AKTZFZU_US |
| Number of Items | 1 |
| Other Special Features of the Product | High Pigment Density, Long-Wearing, Non-Clumping, Non-Flaking, Stretchable |
| Package Type Name | Box |
| Product Benefits | Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. Product Benefits Elastic Stretch Technology wraps volume, lengthening and conditioning benefits around each and every lash. See more |
| Skin Tone | All |
| Special Feature | High Pigment Density, Long-Wearing, Non-Clumping, Non-Flaking, Stretchable |
| Specialty | Curl Enhancing, Finish & Hold, Volumizing |
| UPC | 817919014642 |
| Water Resistance Level | Not Water Resistant |
M**A
You'll never wana go back to anything else!
Hands down been my absolute favorite from day one! On the spendy end even at your local Ulta store, but what isnt anymore? Its well worth every penny spent! You have long lashes already? They POP and appear longer You have short lashes? Again they appear longer!!! This mascara can even make your "bad eyeshadow day" feel great after your final touch of applying it! I've gotten this as gifts for people and they too buy it now! So if your trying to find a good LONG lasting mascara....GIRL TREAT YO SELF TO, IT Cosmetics Superhero Mascara!!!!
A**N
Excellent Product
I don't usually leave reviews unless I am suitably impressed by a product. I did a lot of research and read a lot of reviews before choosing this mascara for many reasons. I already use IT Cosmetics CC cream with SPF 50 and I love it so I was hoping this was a good product. I spend 6 hours outside 5 to 6 days a week. I'm usually on blacktop and always moving so frequently get sweaty or hot. I need a mascara that is going to stay in place even on the hottest sweatiest days. I also am a 49 year old woman with very thin blonde eyelashes so I wanted something that was going to look good and not clumpy or fake. The picture I included is from today when it was 93° outside, I was in the heat all day. I put the mascara on this morning at 7:00 a.m. and took this picture at 8:00 p.m. the same day. It does not flake off or leave any residue behind. And it still looks great. I did wipe some of it off in the tube before I put it on because it does seem like quite a bit comes out on the brush and I'm not going for a night time look for my job. Definitely a great purchase.
C**Y
Stays on and makes full lashes
I’ve tried a lot of mascara’s and this was a favorite. Goes on quick and extends long lashes.
A**R
Great lash look
Worked well for my lashes. It extended and gave fullness to my lashes. Happy with this mascara.
B**Y
Good product
I really liked this but seemed to dry out/get clumpy fast
M**R
User
Best mascara for building length and fullness. I have sensitive eyes and have no issues with this mascara!
C**H
Buy this
This is a good mascara. Recommend.
D**6
Not worth it
I don't wear false lashes or have extensions, so I wear mascara every single day. I saw this on TikTok and bought it on a Prime deal day to try it out for cheaper than full price in case I didn't like it. It didn't blow me away, but I liked it enough. I didn't like it enough to pay full price so I waited until it was on sale again and bought multiple tubes. After going through those, I won't repurchase. It flakes by the end of the day, and the tube dries out so fast to the point I can't use it anymore, and I know there is still plenty of product left. I can tell when it's starting to dry up because the formula starts to get clumpy. I feel like I've given it a fair shot, and I don't understand the hype. I would expect better from a "high end" brand.
C**N
Satisfaite
Bel effet comme tous les produits de cette marque
N**H
Super
Parfait Très bon prix sur Amazon
R**Y
Super
Für mich die beste Macara auch bei sehr kurzen Wimpern. Verschmiert nicht und lässt sich gut wieder abschminken!
F**A
Effetto wow
Mascara meraviglioso, super nero e volumizza tantissimo le ciglia. Di solito non si devono fare troppe passate, invece con questo più ne metti e meglio è. Lo uso da anni, assolutamente il top!!
M**C
Best mascara I have ever used
This mascara is the best one I have ever used. I have tried dozens of different mascaras over the years, and nothing else even comes close to this one. It coats my short skimpy lashes perfectly. It makes my lashes look longer and fuller. It doesn't flake. It doesn't clump. It is the only mascara I will ever buy. I hope IT never stops making it.
Trustpilot
3 days ago
2 months ago