- Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life

The gold standard on persuasion and influence. So much interesting information with facts, data, and examples to back up the claims

Never have I digested so much thought provoking, actionable, and well-researched information and also enjoyed doing it almost as I would a novel. That changed with this book.

This book offers a clear and practical understanding of why people make mistakes in business and everyday decisions. What I appreciated most was the use of real-world examples, including modern companies, which made the concepts easier to relate to. The chapters are well structured, and the visuals inside the book help reinforce the ideas being explained. It also shows pictures related to the subjects and moral, which makes whatever one reads really interesting.

This i really a fantastic book. I came across it by way of another book I was reading. There's great information on to influence as well as how we've all been influenced. There are all kinds of examples provided in the book, those from history as well as from the author's personal life experiences. My only issue with this book is there is lot of information and sometimes the chapters seem to drag on. Hence why I only gave 4 stars. I wish Amazon would implement the 1/2 star concept in it's customer review feature. In all honesty, the book deserves 4 1/2 stars. But overall, a must have for your library.

Good book. Makes you think

As a Cialdini Certified Practitioner, I thought I knew all the tricks up Dr. Robert Cialdini's sleeve. But this new and expanded edition of "Influence" is like watching a master magician reveal even more secrets behind their illusions – only in this case, the magic is the science of persuasion, and we're all unwitting participants in the show. Cialdini doesn't just pull back the curtain on human behavior; he installs floor-to-ceiling windows, floods the room with light, and hands you a high-powered telescope. This book is the Rosetta Stone of influence, decoding the hieroglyphics of human decision-making with the precision of a cryptographer and the flair of a bestselling novelist. Warning: Reading this book may cause sudden outbursts of "Aha!" moments in public places. Side effects include an inability to watch commercials without analyzing them, a newfound skepticism towards salespeople, and the eerie sense that you can read minds (spoiler: you can't, but it'll feel like you can). Cialdini has essentially written the genome sequence of persuasion, mapping out the DNA of influence with such clarity that you'll wonder if he's been secretly recording your thoughts. It's like he's invented X-ray specs for human behavior, allowing you to see the skeletal structure of every sales pitch, marketing campaign, and social interaction. For the uninitiated, this book is a crash course in human psychology. For a Cialdini Certified Coach like myself, it's like receiving an advanced degree in the subject, complete with a treasure trove of new insights and strategies. "Influence" doesn't just change how you see the world; it rewires your brain to notice the subtle strings of persuasion being pulled all around you. It's not just a book – it's a superpower in paperback form. Read it, and prepare to navigate the world of human interaction like Neo navigates the Matrix. Just remember: with great influence comes great responsibility. Use your newfound powers wisely!

Great

Excellent!

High quality paper

سعره منخفض ، وانصح بشرائه

Cialdini's 'Influence' is like taking a fascinating journey inside the 'Moriarty' of our minds, uncovering the invisible strings that lead us to say 'yes' when we might have said 'no.' Each page is a detective story in its own right, unravelling the mysteries of human behavior in an engaging, enlightening, and downright entertaining way. Get ready to step into your mental Baker Street and face your inner 'Watson.

"Influence, New and Expanded: The Psychology of Persuasion" ist ein faszinierendes Buch, das tief in die Welt der Psychologie der Überzeugung eintaucht. Als Psychologie-Enthusiast war ich von diesem Buch von Anfang an begeistert und kann es nur wärmstens empfehlen. Das Buch behandelt die verschiedenen Aspekte und Techniken der Überzeugung auf eine äußerst informative und gut strukturierte Weise. Der Autor, Dr. Robert Cialdini, liefert eine Fülle von Beispielen und Fallstudien, um die Prinzipien der Überzeugung zu veranschaulichen. Dabei geht er auf die sechs grundlegenden Prinzipien ein, die das menschliche Verhalten beeinflussen: Reziprozität, Konsistenz, soziale Bewährtheit, Sympathie, Autorität und Knappheit. Diese Prinzipien werden anschaulich erklärt und mit praktischen Anwendungen versehen. Besonders beeindruckend finde ich, wie der Autor die Psychologie hinter den Überzeugungstechniken aufdeckt, die Unternehmen, Werbetreibende und Politiker oft nutzen, um das Verhalten der Menschen zu beeinflussen. Das Buch hilft, die eigenen Entscheidungsprozesse zu hinterfragen und ein besseres Verständnis dafür zu entwickeln, wie und warum wir uns von bestimmten Argumenten und Angeboten beeinflussen lassen. Die Erweiterungen in dieser Neuauflage machen das Buch noch wertvoller. Die aktualisierten Fallstudien und Beispiele zeigen, wie die Prinzipien der Überzeugung auch in der heutigen digitalen und vernetzten Welt wirken. Wehrendem Forschungsergebnisse mit beeindruckender Klarheit und Relevanz präsentiert werden. Ein weiterer Pluspunkt ist der Schreibstil von Dr. Cialdini, der auch komplexe psychologische Konzepte leicht verständlich macht. Das Buch ist keineswegs trocken oder langatmig, sondern fesselt den Leser mit seiner lebendigen und anschaulichen Darstellung. Abschließend kann ich "Influence, New and Expanded: The Psychology of Persuasion" jedem empfehlen, der sich für Psychologie, Marketing, Verkauf, Politik oder einfach für das menschliche Verhalten im Allgemeinen interessiert. Es ist ein bemerkenswertes Buch, das einen tiefen Einblick in die faszinierende Welt der Überzeugung gibt und gleichzeitig dazu beiträgt, unsere eigene Denkweise und Entscheidungsfindung zu schärfen.

Interesting read and I will have to reread it again. The teachings are fundamental to my marketing knowledge and very much usable.