Natural Aluminum-Free Deodorant Stick, Baking Soda-Free, Unscented (1-Pack) | Sensitive Skin Friendly, Effective Odor Control for Women & Men, Organic Ingredients, No Added Fragrance

I'm a man, and I think it's a great, low-key deodorant for men. It has a nice, mild and relaxing scent that smells a bit like a campfire near the ocean (like a bit of charcoal and moist salty air), with no cologne or perfume-like smell. The deodorant protection actually lasts for 2-3 days, and the smell is faint but consistent across that time. No skin irritation at all. It is clearly a really well-made product, and I think can be used by both men and women due to the mild outdoorsy scent, which is uncommon for deodorant. I highly recommend it really to anyone, and plan to buy it again.

The BEST natural deodorant I've ever used! Lume used to be my favorite, but developed an allergy after several years. The scent I used was discontinued and I couldn't tolerate the replacement. Tried several other brands, too, with painful, itchy reactions, and horrible odor control. Thinking I was either sensitive to the baking soda or essential oil fragrances, I tried the Pretty Frank unscented for sensitive skin and BINGO! Not only have I had zero reactions, it works!!! I have repurchased and will try the scented versions, too.

Amazing! Best ever! Like a natural deodorant that works as good as secret! I used it for the first time yesterday, I got the woodlands one, clean smell not too overpowering but a nice fragrance! NO IRRITATION AT ALL .. and I just shaved my underarms and I always cut myself. It didn't hurt. It also works better than Tom's, it's smooth going on, and not WET, IT HAS INCREDIBLE odor and wetness ability, it's hard to believe it's not a antiperspirant! I'm going to order all fragrances! I looked at like 20+ natural deodorants, I didn't want baking soda , I did want arrowroot powder for wetness, I did want magnesium to make a alkaline environment on my skin, I didn't want synthetic fragrance either. This checks all my boxes! I believe this is the best deodorant brand. I was thinking about trying NATIVE, but I went into cvs and smelled them all and they are sickeningly sweet. And no wetness absorbing abilities like this one. I'm eating , my research paid off! I'm also a hypersensitive person and , also this worked for 24 hours on me. I'm a middle ground person when it comes to odor, I'm not super stinky as I eat more high fat carnivore diet, NO sugar or wheat, grain. Diet links to odor) but this worked like magic. Usually by the next morning after sleeping and sweating I can smell a underarm odor. Nothing with this one! Highly recommend!

Update February & June 2025: The Pretty Frank deodorant has continued to be my favorite natural deodorant and in the 1.5 years of using it, I haven't had any negative reaction to it! Best deodorant I've found. I came back to order moren but now all scents are "currently unavailable." ** The founder has embarked on a new deodorant product called Purefill. Environmentally friendly, new scents, refillable container. I'm on my first pod of it and find it to be comparable to Pretty Frank.** I love Pretty Frank! Review For the Orange Vanilla (Aug 2023): Smells really good! But product had melted a bit during shipping, so exterior was oily. Also, container shows damage (see pic); not sure what that's about. Product had to have been damaged prior to shipping, as there's no narks on the bubble wrap bag they were in (pack of 2) or on the exterior bubble wrap Amazon package. Despite being a Prime member, shipping took 4 business days, not the promised 2 business days. Shame on Amazon for their continuing lack of upholding their end of agreements for Prime members! P3 seems to be a good company, and in the future I'll order directly from them for their fine products. UPDATE for Woodlands: 24 Aug 2023 This deodorant does work well! We had an unusually hot summer [90F +] and the Pretty Frank "Woodlands" kept me from reaking. The ONLY drawback is how long it takes for Amazon to ship the product: it takes them roughly 2-3 weeks before sending an in stock, Prime shipping order! Because of this long delay, I tried another carefully selected natural deodorant.... Pretty Frank was better by far! It kept body odor away & has a light, pleasant scent (I love the Woodlands, which is now out of stock, even on the official website). Best-- I've had zero negative reaction. Yay! So, despite the long shipping wait, I've ordered more (the Orange Vanilla, because Woodlands is out of stock), because the other brand I tried....eww!I ~~~~~ Update after 1 month+ daily use (June 2023): I am very pleased with this deodorant. No negative reactions & it does help control body odor (underarms), which I recently got a full confirmation on when I missed using it one day. Recommend trying it. ~~~~~ Original Review: The big name of "72 hour odor control" stopped carrying my preferred scent. I'm extremely sensitive to products, even ones that claim to be "natural." I'm a mid-40s obese woman on corticosteroids, which means funky smelling & sometimes quite powerfully malodorous (hormones!). So I didn't have huge expectations for Pretty Frank "Woodlands" scent deodorant. It works okay, given the above statement. I am usually at home (because I'm disabled), but I don't like smelling body odor, not even mine! The Pretty Frank "Woodlands" deodorant is lightly scented (again, I'm extremely sensitive, so this is a key point), with an earthy-spicy scent. It goes on fairly smoothly. I am extremely glad it doesn't have baking soda (which can cause alkaline burns), and it seems to use arrowroot for it's primary ingredient. So far, using it daily for a couple of weeks, I have had no negative reactions to Pretty Frank. The scent doesn't overpower & it does dissipate fairly quickly, which is fine, because the odor control is in the other ingredients. Now that summer weather is here, the true testing of Pretty Frank deodorant will be put into high gear. I have hope that "Woodlands" scent will help me be not repugnant smelling! I like the scent, and it's been a mostly effective deodorant. I'm not the easiest person for a deodorant to get along with. 😄 Happy with it so far.

Best deodorant out there! No fruity or nasty scents. Works extremely well, especially in hot humid climates

I purchased this unscented, baking soda-free deodorant a few years ago when I began transitioning to a more natural deodorant. My decision was rooted in wanting a healthier option, especially during a time when I was pumping and breastfeeding. I was initially hesitant, though, because my first experience with a natural deodorant had been disappointing...the lavender essential oils made odor worse for me, and the baking soda caused painful irritation and burns under my arms. This product was a pleasant surprise. It worked extremely well, even during exercise, and provided reliable odor control without irritation. For a long time, it felt like the perfect balance between effectiveness and a cleaner ingredient profile. However, something seems to have changed over the past year or two. I started using this product around 2022, and after the founder left following internal issues and went on to form Pure Fill, it appears the formula may have been altered. The deodorant no longer performs the way it once did...where the original formulation lasted well throughout the day, the current version barely makes it through for me. I’ll likely keep this as a backup, but I’ll also be exploring other options moving forward.

No irritation when I swear unlike the other natural brands! No stink and easy application/minimal streaking that disappears within a few minutes

All this is just my subjective opinion of my experience with this product: I have used this product for years but it no longer works as well as it used to and appears to have shrink-flated. I started using this product when it was called Primal Pit Paste. My preferred scent was “Jacked Up Jasmine.” Then, I couldn’t find “Jacked Up Jasmine,” only “Jasmine.” I didn’t like that scent so I switched to “Seaside Charcoal.” Somewhere in there it was rebranded from “Primal Pit Paste” to “Pretty Frank.” A downgrade in branding, but oh well. Then it got more expensive. Unfortunate, but it still worked well. Then it felt like it was lighter than before, so I shined a flashlight through the packaging on a new stick and discovered it was barely over half-full. Since I didn’t inspect it like that before, I can only assume they are giving less product per stick. I’m not happy about that but, if it still works as before, I’ll just chock it up to shrink-flation. Now, for the first time in years my pits have started to stink by the end of the day so I am ready to give up on this once great product. I was willing to begrudgingly tolerate discontinuing my preferred scent, rebranding, price inflation, and shrink-flation. But since the product no longer does the job, what’s the point of buying any more?