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Why We Buy

Name: Why We Buy
SKU: 257475482
Price: 397.45 MOP
Availability: InStock
Rating: 5 (5 reviews)

Product ID: 257475482

📚Durable binding for lasting use

📦Premium packaging for pristine delivery

🧠Clear, accessible writing style

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MOP$397

Duties & taxes included

In stock

Sold byAmazon MacauDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Macau.

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

MOP$397

Duties & taxes included

In stock

Sold byAmazon MacauDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Macau.

Secure transaction

Description

📖 Unlock the secrets behind every purchase—because knowing why we buy is the ultimate power move.

BUILT TO LAST - Premium binding ensures your copy stays pristine through countless reads.
EFFORTLESS INSIGHT - Written in an easily understandable style, making complex consumer psychology accessible.
UNBOX THE EXPERIENCE - Arrives in sleek, protective packaging—perfect for gifting or your personal library.
FAST FLEXIBLE SHOPPING - Enjoy free shipping, easy returns, and cash on delivery options for a seamless purchase.
ESSENTIAL READ FOR TRENDSETTERS - Authored by Paco Underhill, the pioneer of merchandising—stay ahead of consumer behavior.

Why We Buy by Paco Underhill is a must-read print book that decodes consumer behavior with clarity and precision. Featuring durable binding and premium packaging, this edition is designed for longevity and an elevated reading experience. Ideal for professionals eager to master the art of merchandising and consumer psychology.

Reviews

B**A

Me encanta

Un libro indispensable si te gusta el tema

3.10.2020

Y**A

Why We Buy !!!

L'auteur est le fondateur du merchandising et son ouvrage aussi complet que précis. A lire et relire autant de fois que possible si l'on a rien contre le consumérisme.

20.03.2014

J**A

Fenomenal

Es un libro grandioso, el estudio y análisis que han realizado al respecto es increíble. Se puede notar el amplio uso de temas como Big Data, minería de datos, la parte social y emocional de una compra. Cómo el espacio del lugar, la ruta que recorre el cliente influencia una compra y en ocaciones potencializa la misma.

26.07.2017

J**N

If you're interested in retail this is the only place to start

7.03.2017

L**A

The best book on User Research, ever

28.02.2013

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

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Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

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Best Sellers Rank	#23,935 in Books ( See Top 100 in Books ) #9 in Market Research Business (Books) #21 in Marketing & Consumer Behavior #38 in Cultural Anthropology (Books)
Customer Reviews	4.4 out of 5 stars 819 Reviews

Why We Buy

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