L'Oréal Technique HiColor Reds Permanent Hair Color

Vibrant, rich copper-red tones that truly pop. It lifts and deposits color in one step, even on darker hair, without needing prelightening, which is a huge plus. The color comes out bold, dimensional, and salon quality every time. It applies smoothly, processes evenly, and leaves hair looking shiny and healthy rather than dry or damaged. If you’re looking for a striking copper red that lasts, this is hands down one of the best options out there. Just remember if you are touching up your roots not to over process the rest of your lengths and follow the box instructions. I also add two pumps of the Bond Bar bonding booster into the mix and it does help keep everything healthy.

I've been using this color for 3 years now. I ditched the bleach. Best decision ever!!! I constantly get asked what I used. I use 30 volume developer from loreal.

Absolutely in love with this color. I left my hair in for 45 minutes on 20 volume developer and these are the results washed with cold water.

I got the H07 Sizzling Copper. It says for dark hair only, but that's more of a suggestion. I have thin, dirty blonde hair that I dye red with the aim to have it turn gingery as it fades. This does exactly that and it does it well. I use about half of the color booster thing and leave it on for a few minutes shy of the 30 in the directions (inside the box). I then shampoo it with normal shampoo, condition and then shampoo again. Disclaimer: As with all professional-quality hair dye, the fumes are intense, so make absolutely sure you have a well-ventilated bathroom! After a week or so, my hair turns approximately the color of the redhead from Mad Men. I don't take great care with the reds or get worried about it and every day use a normal Lush solid shampoo with no conditioner and it still stays bright and vibrant. When my roots are nearly an inch long, the color is still a mellow ginger.

This is what my hair stylist used before I started doing it myself and I love it!!! It’s the perfect ginger and I recommend fully.

I wanted my hair to look like Jessica from true blood and this hair color got me that color. Color is vibrant and lasts a long time. Absolutely love it.

Perfect color! 30 min 1 and done!

The direction are very tiny on the side of the box. For a second I thought it didn’t have any but once you find them, it’s very straightforward. It definitely colored my dark brown almost black hair, but in the future I would personally: - let product process longer, checking every 10-15 minutes. For this round, I let it process for 30 minutes then colored my roots and let it process for another 10 minutes, so 40 minutes in all. I’ve seen another people process for a total of an hour and the color came out brighter. - I used 20 volume developer but I may use 30 next time to help it process faster/better. Surprisingly, my hair doesn’t feel very damaged nor did I have a lot of shedding after rinsing the color out. My hair doesn’t look or feel any worse for wear. I’d definitely buy the product again.