Marketed by Joe Pedott and produced by San Francisco, California-based company Joseph Enterprises, the first Chia Pet, Chia Guy was created on September 8, 1977. A trademark registration was filed on Monday, October 17, 1977. Pedott first learned about Chia Pets when he attended a housewares show in Chicago in 1977. Chia Pets achieved popularity in the 1980s following the 1982 release of a ram, the first widely marketed Chia Pet.
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