Routledge Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

The additional content available thorugh augmented reality and interactive print is very valuable. Unfortunately I got it not in perfect conditions although it was new.

A very good book. A must have for all maketer.

From the perspective of a young professional, reading this book was a breath of fresh air. It does a fantastic job of bridging the academic world with the modern digital landscape. It is clear digital is taking the world by storm. The question becomes, what can I do to navigate it? This book provides you with real answers. Digital Marketing: Integrating Strategies and Tactics with Values gives you the strategies, resources, tools, frameworks and models—united with an interactive touch—to manage this Digital Tsunami businesses find themselves in. Broadly speaking, it leaves you with the necessary level of strategic insight to confidently align digital marketing strategies with real business goals. I would without a doubt recommend this book as a must read to anyone that wants to feel equipped to meet the challenges of digital. -Digital Native

Nice read..though haven't finished the book but its worth a buy for any newbies in the world of digital marketing

El formato del libro no es el mejor y no sirve la página del material interactivo