- Primo: A Premium Hard Organic Concours Show Car Carnauba Wax I Forbes Featured "Best Show Car Wax"

Great car wax. It's not a cleaning wax, only a sealant wax. I've heard it's close to 47% pure Carnauba wax but I'm not sure of the exact percentage. Carnauba wax is extremely hard and difficult to work with. This is easy to put on an applicator pad and apply a thin coat (which is what you're supposed to apply).I have 3 coats on my '16 Lexus (white w/black glass roof) and '16 Camaro 2SS convertible (all black). It applies very easily and I purchase quality microfiber towels from 'The Rag Company' and using those microfiber towels, the wax is very easy to remove. I apply it with a Porter Cable 7224XP polisher and remove it by hand. I purchase the 480 gsm 16" X 16" orange and blue towels (6 for $25) for drying the car & removing the wax. I use the Optimum 'No Rinse' Carnauba wash to clean the car. (They've never seen a car wash)My car also has the 7 year ceramic coating which is why I can only use a sealant wax instead of a cleaning wax. First, it doesn't need a cleaning wax, but the cleaning wax would eventually remove the ceramic coating.Provides an excellent long lasting shine & water beading. I know those two qualities are also from the ceramic coating, but there is a distinct improvement in the shine intensity and visual depth of the paint (especially the black Camaro). The 'white' Lexus has never looked better. The paint color was extremely impressive when it was ceramic coated and the Migliore wax intensified it also. I have people pulling up to me at lights or in parking lots and asking about the paint (especially the Camaro) and what I use. If you have a black or dark color car, you know how hard it is to keep it from developing the swirl marks in the paint and I assure you the process I use prevents it.Just my opinion, but I have all the waxes (Adams Buttery & Americana, P21S Carnauba, Meguiar's, Chemical Guys, etc. and the Migliore Primo Carnauba Wax has given me the best shine & endurance. Just my opinion, but I've spent a lot of money on the ceramic coatings, waxes and microfiber towels.Hope this information helps anyone attempting to keep their car's paint from developing the swirl marks from washing/waxing and retaining the original factory shine and luster of a new car.

Great wax , lots of pros & cons .Does the job! I use it on indoor exotic so can’t say about durability . Sounds lame but I don’t like to use Cheap 25$ waxes on exotic , just feels wrong . Premium for premium , unless I’m on the fly and need to wipe bird shit fast .Not a fast wax , hard on and even harder slower off , slow it’s the key , rushing it makes static electric crazy = dust magnet , car has be super clean , taking it off it’s a workout and you don’t want to damage the paint with any dirt in the towel .So not a wax for weekly quick use and it’s not made for that .if you are looking for premium feel wax that feels good putting on and looks good for long tine storage or before car show this is it . Great warm glow on dark paints ( not synthetic crap ) .

Wax in the container was hard as a brick, I tried warming it up with my fingers, but it still was very difficult to spread, the area that I did apply it to my Suv's hood was hard to remove. Tried using this wax 3 times, then got so mad about it, I threw it in the trash can.This is a honest review, I really did want to like this wax, but in all honestly, I couldn't give it higher than a 1 star review.

White Ram 3500. Washed, clayed, and sealed with CG Jet Seal. Applied product by hand, cross hatch method, as thinly and evenly as possible. No sense in wasting product. Bottomless depth to the shine. Goes on and comes off very well.

As a professional auto paint corrector and detailer, my personal car is a moving billboard and business card. I have a 1987 Buick grand National show car that I ALWAYS test products on BEFORE offering them to my customers. I had been planning on trying PRIMO for some time now, and I'm glad I did. A little word of advice...WATCH THE HOW TO VIDEO BEFORE TRYING TO USE. This wax is like no other in every way possible. It does not look, feel, smell apply, or remove like any chain store bought wax. It is a very hard wax because of the amount of carnuba in it. Once you rub the top of the wax for a while with your FOAM applicator, it is much easier to work with, and you only need a VERY small amount. Apply too much and you may have a hard time getting it off the car. These though are signs that this wax is going to last a VERY, VERY long time. Once you apply the wax to your cars surface DO NOT wait for it to flash, or haze. IT WILL NOT DO THAT. Wait about 45 seconds to a minute and remove it. You have now brought your paint to the finest look it is able to be. I thought my car looked great with just the Migliore Ultimo coating, but this brought it to a whole level above that. Don't be frightened by the price. You would spend just as much on all the other waxes because you are going to go through them much faster. That is based on how little PRIMO is needed to achieve the look you are after, never mind that it is a hard wax, thus (I am sure but time will tell) it should last a VERY long time.

Truck looked great after. Hard to work with and not really worth the money.

This wax added incredible depth and a wet-look to my M3. It’s worth noting this isn’t a wax you should expect to apply quick or to be a time-saver. If you’re looking for something like that you should seek a spray liquid wax, but if you want the best of the best and a show car shine…Primo is the real deal. This is a high content carnauba wax so it’s naturally hard, being organic. Wipe your applicator pad in circle in the container and it quickly will heat up and saturate into the pad.It’s 100% worth the money, but don’t expect a quick fix.

Seems like old stock. Wax is so dry and hard it's very difficult to apply.