Advertising Concept Book
Product ID: 3672065
💡interactive ad strategies expanded
📚450+ iconic ad roughs
🖋️comprehensive copywriting guide
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💡 Elevate your ad game — where great ideas never go out of style!
The Advertising Concept Book is a definitive guide to mastering creative advertising concepts, featuring over 450 hand-sketched international ad roughs, a comprehensive copywriting and creative process curriculum, and an expanded chapter on interactive advertising. Praised by industry professionals and top ad schools, this used book in good condition offers timeless lessons and practical exercises to transform your advertising approach.
| Best Sellers Rank | #1,664,330 in Books ( See Top 100 in Books ) #1,264 in Advertising (Books) |
| Customer Reviews | 4.6 out of 5 stars 55 Reviews |
J**H
Awesome book on how to advertise well
This book is amazing! I am only about halfway through it, but the concepts and "tools" (guidelines) that he brings up are very helpful. The pages are nice and thick, so there is no worry about handling the book gently. All of the art and ads are sketched out, which gives it a nice look. Easy reading, and enjoyable reading. Would recommend to the advertiser out there.
F**M
A must for any ad student
This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold.
C**D
Excellent book!
This is a fabulous book for anyone into marketing or ad design. I would say it is the number one go do source on a daily basis!
J**I
A MUST FOR STUDENTS AND PROFESSIONALS ALIKE
I bought this as required reading for one of my courses at USC MCM program. After 8+ years in the business( account planning, account management) , this book helps summarize many experiences and gives fresh perspectives on our work and how we do it.
M**N
too long to deliver; nice book; well packed
too long to deliver; nice book; well packed; I recommend the book but with a faster method of deliver, because it took more than a month to get it.
P**N
Great condition.
This will be a great addition to my advertising collection. Thanks!
T**N
Five Stars
Great book to learn from. Used it for personal studies and put me ahead of advertising classes for school.
A**E
Pure awesomeness
Excellent book, definitely one of my favorite books! You'll love it. Guaranteed. Discusses concepts, brainstorming, working with others and just good valuable material.
J**R
Great Instroduction To Advertising
Looking to join advertising but don't know where to start or what to expect. Well this book is your savior. The Advertising Concept Book will help you build a portfolio book and show you the proper ways to think in advertising. A must for young and veteran advertisers alike. If you enjoyed this, you should also check out "Hey Whipple Squeeze This".
A**R
Awesome!
Awesome price! I thought the book was used condition, but it looked brand new without any marking.
C**B
Beautifully laid out and well-written
This book is almost all one would need to start their career in advertising. Beautifully laid out and well-written. Highly recommended.
M**E
Five Stars
good read. Helpful towards a thorough understanding of the subject.
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