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John D. Rockefeller, Sr., history’s first billionaire and the patriarch of America’s most famous dynasty, is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, a National Book Award-winning biographer, gives us a detailed and insightful history of the mogul. Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America. Rockefeller was likely the most controversial businessman in our nation’s history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than 30 years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay. While providing abundant evidence of Rockefeller’s misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously than anyone before him - his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light. John D. Rockefeller’s story captures a pivotal moment in American history, documenting the dramatic post–Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. P. Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller’s life into a vivid tapestry of American society in the late 19th and early 20th centuries. It is Ron Chernow’s signal triumph that he writes this monumental saga with all the sweep, drama, and insight that this giant subject deserves. Review: great - Very much enjoyed. Great perspective and storytelling. Lessons and themes abound. This book is worth a read. Thank you to the author. Review: Fascinating, well-balanced and it will make you want to reevaluate your own life. - I am a licensed tour guide in Saint Augustine, Florida. Rockefeller's close friend and business partner at Standard Oil was Henry Morrison Flagler who is known as the father of modern Florida and father of Florida tourism. His developments in Florida began with the Ponce De Leon Hotel here. I am also a Baptist like Rockefeller and am a member of Ancient City Baptist, whose building Flagler helped build. Rockefeller was often here and would die at his home in Ormond Beach, in Flagler County about 50 miles south of here. I also give guided tours of our historic church and Rockefeller had ties with several men in our church and in our area. He supported the missionary efforts of John E. Clough financially who was converted by one of our former pastors and of which we have a commemorative window. This book is extremely well-documented, very interesting and thought-provoking. The only thing I would disagree with is the author's view of the Northern Baptist movement at the time, they were strongly influenced by the doctrines of grace and believed that God could save anyone but certainly wasn't trying to save everyone. I definitely want to read more of this authors books as I read this. I may add more to my review later. This was Rockefeller's favorite hymn. 1. I've found a friend, O such a friend! Christ loved me ere I knew Him He drew me with the cords of love, And thus he bound me to Him; And round my heart still closely twine Those ties which naught can sever, For I am His, and Christ is mine, Forever and forever. 2. I've found a friend, O such a friend! He bled, he died to save me; And not alone the gift of life, But His own self He gave me; Naught that I have my own I call, I hold it for the Giver; My heart, my strength, my life, my all Are His, and His forever. 3. I've found a friend, O such a friend! All pow'r to Him is given, To guard me on my onward course, And bring me safe to heaven: Th'eternal glories gleam afar To nerve my faint endeavor; So now to watch, to work, to war, And then to rest forever. 4. I've found a friend, O such a friend! So kind and true and tender, So wise a counselor and guide, So mighty a defender! From Him who loves me now so well What pow'r my soul can sever? Shall life or death or earth or hell? No, I am his forever.
V**0
great
Very much enjoyed. Great perspective and storytelling. Lessons and themes abound. This book is worth a read. Thank you to the author.
M**N
Fascinating, well-balanced and it will make you want to reevaluate your own life.
I am a licensed tour guide in Saint Augustine, Florida. Rockefeller's close friend and business partner at Standard Oil was Henry Morrison Flagler who is known as the father of modern Florida and father of Florida tourism. His developments in Florida began with the Ponce De Leon Hotel here. I am also a Baptist like Rockefeller and am a member of Ancient City Baptist, whose building Flagler helped build. Rockefeller was often here and would die at his home in Ormond Beach, in Flagler County about 50 miles south of here. I also give guided tours of our historic church and Rockefeller had ties with several men in our church and in our area. He supported the missionary efforts of John E. Clough financially who was converted by one of our former pastors and of which we have a commemorative window. This book is extremely well-documented, very interesting and thought-provoking. The only thing I would disagree with is the author's view of the Northern Baptist movement at the time, they were strongly influenced by the doctrines of grace and believed that God could save anyone but certainly wasn't trying to save everyone. I definitely want to read more of this authors books as I read this. I may add more to my review later. This was Rockefeller's favorite hymn. 1. I've found a friend, O such a friend! Christ loved me ere I knew Him He drew me with the cords of love, And thus he bound me to Him; And round my heart still closely twine Those ties which naught can sever, For I am His, and Christ is mine, Forever and forever. 2. I've found a friend, O such a friend! He bled, he died to save me; And not alone the gift of life, But His own self He gave me; Naught that I have my own I call, I hold it for the Giver; My heart, my strength, my life, my all Are His, and His forever. 3. I've found a friend, O such a friend! All pow'r to Him is given, To guard me on my onward course, And bring me safe to heaven: Th'eternal glories gleam afar To nerve my faint endeavor; So now to watch, to work, to war, And then to rest forever. 4. I've found a friend, O such a friend! So kind and true and tender, So wise a counselor and guide, So mighty a defender! From Him who loves me now so well What pow'r my soul can sever? Shall life or death or earth or hell? No, I am his forever.
L**N
Inadvertently Makes the Case Against Anti-Trust Laws; Good Coverage of Non-Business Life
I recently read Thomas Sowell's Intellectuals and Society and noticed that Sowell had a much different opinion of Rockefeller and Standard Oil then those presented by Richard White in The Republic for Which It Stands: The United States during Reconstruction and the Gilded Age, 1865-1896 from the Oxford Series on United States History. To resolve the matter I resolved to do a basic "spot check" of Sowell's claims to see whose opinion was closer to the truth: at least at some point in time... After procrastinating on this, one day a message arrived in my Inbox informing me that Ron Chernow's biography of Rockefeller was on sale. Was this a sign that this was a book I was meant to read? Almost certainly it was merely a coincidence but it did seem like the book would present me with more than enough information to get to the bottom of the different views of the Gilded Age's "Robber Barrons". It would, however, require a bit more reading than the "spot check" I had originally intended... At the outset Chernow makes it clear that he wants to cover more aspects of Rockefeller's life than are typically covered by other books which tend to focus on Rockefeller's business career. Chernow decries the lack of coverage of Rockefeller’s long retirement years for instance. Indeed in his book Chernow gets to Rockefeller's somewhat early retirement by about half way through the book. Chernow's other big goal, as stated at the outset, is to try to explain the seeming "contradictions" in Rockefeller's personality and his resultant actions. In terms of covering much more of Rockefeller's life than his business career, Chernow definitely succeeds. Rockefeller's philanthropy takes up about as much space as his business career; Rockefeller's family is described in sometimes exquisite and sometimes excruciating detail; There is also a good deal of discussion of contemporaneous writings and feeling regarding Rockefeller. In terms of Chernow's second big goal---to explain the "contradictions" in Rockefeller's personality, Chernow definitely hits a home run. Chernow describes how devoutly religious Rockefeller was from a very early age and how he always tried to act in accord with Baptist principles. Rockefeller regarded his business success as a sign that he was acting in God's favor. Rockefeller also felt he was merely meant to be a good steward with the money he earned: his primarily obligation was to give it away to help better the world. The third crucial belief in explaining Rockefeller's actions was that he did not see competition as inherently good. In fact, his early experience in the oil fields---and he was fortunate enough to be working very close to the first discoveries---led him to believe that competition was not good: it just led to overproduction, most businesses going bust and harm from this that could spill over into lenders. Thus, in Rockefeller's mind, he was on a mission to dominate the oil markets, and replace competition with co-operation. His success showed to him that God favored him likely because he would follow his Christian duty to give away the resultant wealth. A surprising fact, given this, is that Rockefeller regarded Standard Oil's contribution to the world of making oil and derived products widely and cheaply available as a far greater accomplishment that his charitable work. Beyond his core beliefs, or more likely generating them, Chernow feels that Rockefeller's seemingly contradictory personality resulted from having parents who, in most ways, were quite opposite. Rockefeller's father was a literal frontier's conman reminiscent of those portrayed in The Adventures of Huckleberry Finn. Rockefeller's mother, by contrast, was a devout Baptist. Chernow sees Rockefeller's devotion to philanthropy, religion and family as arising from his mother's character and his ruthlessness in business as deriving from his father's anti-social aspects. Chernow mentions that pathological liars can miss out on great achievements they otherwise may be more capable of than most by getting caught up in their petty scams. Along these lines it is fascinating to think of Rockefeller and his conman father given that we now know that CEOs are more likely to exhibit "dark triad" traits than the general population. At the same time it is also hypothesized that personality disorders, such as anti-social personality disorder, run along a spectrum. In small amounts the traits are beneficial: e.g. a businessman pushing the rules as far as they will go but stopping just shy of going over. It is when they occur in too extreme amounts that they are harmful. Although Chernow's tales of Rockefeller's father make for exciting reading his other family members are rarely as interesting. Chernow, however, seems to be determined to devote space to all of them including in-laws. Thus all of Rockefeller's siblings are covered: all sisters and brothers in-law, all sons and daughters in-law, all children, and all grandchildren. In some places this coverage for the sake of completeness goes a little overboard: especially regarding in-laws. In some places, e.g. Edith Rockefeller, it can delve a bit into a gossipy/tabloid feel. Rockefeller Jr receives by far the most coverage. Although some of it is downright embarrassing, Jr is ultimately portrayed as a man with weaknesses but overall, although not rising to the level of his father, a competent heir able to come through in the most critical times and, in some cases, e.g. being able to acknowledge mishandling of the Ludlow Massacre, exceeding him. Overall Senior is portrayed as an extremely loving man devoted to his family. In the case of his brother Frank this was even despite the fact that Frank had grown to hate him, openly worked with his enemies against him, all while still maintaining a huge sense of entitlement to some of his brother's money. In terms of philanthropy, Chernow portrays it as ultimately consuming even more of Rockefeller's energies and worries than did Standard Oil. Chernow describes how Rockefeller wanted to affect the greatest good by supporting the most fundamental issues: for example lack of quality education for black people in the South and a lack of quality medical research facilities in the United States. Chernow describes how Rockefeller's goal was to create entities which would survive his death and exist long into the future. Chernow's coverage here is excellent. With the exception of going into a little too much detail about the founding of the University of Chicago it did not suffer the problem of coverage just for the sake of completeness that coverage of Rockefeller's family did at times. Overall Rockefeller is portrayed as an extremely and genuinely kind man who was genuinely modest in his dealings with people at all levels of society and always on guard for wealth harming his adherence to his Christian principles. Chernow has some anecdotes that are particularly successful in making this point. One anecdote is how Rockefeller, though he expected Junior to track every penny and never waste money, reacted when Junior had to inform him that he had lost $1 million dollars he did have in the stock market. The other describes Rockefeller's reaction to an employee, not knowing who he was, reacting to some exercise equipment that Rockefeller brought into the office. Overall I rate the coverage of Rockefeller's life outside of Standard Oil as 5/5: in some cases rather tedious but still excellent overall. Unfortunately, beyond explaining how Rockefeller's ruthlessness in business arose without causing him to feel any contradictions with his Christian principles I did not feel that Chernow's coverage of Standard Oil was as strong as the rest of the book: What seems to be the problem is that Chernow just takes it as a given that competition in business is a good thing as are anti-trust laws. A history book may not be the best place to get deep into an economic and ethical analysis but, although there is a consensus view that anti-trust laws are good in principle, it is by no means universally believed that the case is so axiomatic as to not require any discussion. I did not feel that Chernow did a good job of describing any net harm done by Standard Oil. Yes competition was suppressed but there is not enough detail or concrete examples to show how that was net detrimental to society. Standard Oil's anti-competitive practices did not seem to harm their innovativeness: new uses of petroleum products were constantly coming on the scene and Standard Oil could not and did not rest on its laurels. Rockefeller's perfectionism and desire to make as much money as possible to give away to charity would never have allowed for that. After Rockefeller stepped away Standard Oil did raise prices on domestic oil products to offset price cuts they had to make to compete overseas. At the same time, however, a tariff limited foreign competitors' ability to compete with US oil producers so was the problem really Standard Oil or was it government intervention limiting competition? Ultimately, although it took time, people did find ways to compete with standard oil such that Chernow admits that the ultimate Supreme Court decision to break up Standard Oil was like closing the barn door after the horses had already escaped. Indeed, it seemed that Rockefeller ultimately paid nothing in the way of "punishment" for his business practices. Indeed the breakup probably ultimately benefitted him as new managers were now needed making the way for young folks with fresh ideas to come into the business. Overall Chernow is supposedly emphasizing the "dual" character of Rockefeller and in the conclusion of the book thinks that maybe the good outweighed the bad and God may have allowed him into heaven. Presupposing the existence of a Christian God the case that it is even close does not seem to have been made. Indeed I thought the evidence presented showed that Standard Oil and its actions were clearly a net benefit to consumers with the added bonus that it was Rockefeller who ended up with the largest percentage of the money made in oil: If there had been more competition would his competitors have been as generous in philanthropy as he was? Chernow shows that Rockefeller was far and away the most generous philanthropist so the answer seems a clear "no". The strongest case against Rockefeller's business practices seems to be that of food and supply store owners who were told to carry Standard Oil products exclusively otherwise they would face Standard Oil backed competitors selling food and supplies unrelated to oil at cost or even a loss to drive them out of business. This does, indeed, seem unfair, hence some residual questions after reading the book forms were: Is the feeling that a business practice is unfair sufficient to justify anti-trust laws preventing it? In the case of food and supply stores were they done great harm by being forced to carry only Standard Oil products? If the business practices were bad but resulted in a net benefit to society then is the typical argument for anti-trust laws turned on its head? Now there is right to fair competition even if that does not result in the greatest economic benefit to society whereas the argument generally seems to be that the right to do what you want with your own property and through contracts is limited if it does a great net harm to society or, in principle, could have even if did not occur in your particular case. A final question is: did the United States just get lucky with Rockefeller? If his and Standard Oil's existence does make a case against anti-trust laws is this just one data point that runs contrary to the others?
M**D
A book that will nudge you to think
This is my first ever experience with reading a Ron Chernow book. I was looking to read a biography on a prominent American and stumbled upon recommendations about TITAN during my research over internet. When I ordered this book, I did not know what to expect and how long I’d be interested in continue reading. I have many unfinished books (fiction as well as non fiction) because I lost interest or figured out what the theme/story line will be for the remainder of the book or on some occasions simply because the writing style was not for me. But for me, this book is the best example of superior writing style. I got so impressed by the usage of a vast vocabulary and weaving of complex bits of stories without losing continuity and context that I had to look up other works by the author. Next in line for me is Hemilton, which I have already bought. There are many biographies on Rockefeller and those who are born and raised in the USA would have already known about this highly controversial figure, yet this book is a must read for all who wants to read an unbiased account of Rockefeller’s life and work. Ron Chernow has done an excellent job in researching and portraying the peripheral events and circumstances which certainly influenced the man and contributed towards shaping him into who he was. Reading this book helps one understand the brilliant and complex mind of Rockefeller which was hermetically sealed away even from his own children. It is a compact read that is choke full with information. This book not only portrays the unimaginable success story of rags to reaches but also helps the readers to glimpse at an era prior industrial revolution, how it all started and shaped America into who she is now - a global super power. This book created a new found respect in me for this powerful self made man who quietly kept giving to the humanity. Yet there is the other side, who came across as a secretive person determined to not let his early days of business and birth of Standard Oil resurface in public mind, which makes me wonder how ethical was he in his business approach, at least in the beginning? And these conflicting thoughts and debates in my mind were all introduced by the author. This is the tellatale sign of an extraordinary writer, in my humble opinion. Books should be informative, insightful and yet written in such an unbiased way that in the end the readers can debate different points and form their own opinion. And this book does exactly that. The narrative is from a person who saw Rockefeller neither as a protagonist or antagonist, nor did his story telling revealed any bias that might have formed based on historical accounts (from specific people) of life and work of this Great man named John Davison Rockefeller. How many can actually build something from scratch and then make it absolutely gigantic? That also after coming from a troubled unknown background and minimal education? How many can remain austere and simple in their approach to life even after being declared the richest man on this earth? How many can actually give silently? Needless to say, this book has created a great impact in my mind and influenced me for better. Read this book and decide for yourself.
D**N
A journey well worth taking
Though I read and enjoyed Chernow’s biographies of Washington, Hamilton and Grant, I found this biography of Rockefeller his best. I did not expect that. The bland grayish cover, which shows a grim, almost sadistic-looking Rockefeller against a sterile cityscape, does not inspire a potential reader to think of “enjoyable read.” Likewise, the pre-book knowledge I had of Rockefeller’s founding of Standard Oil led me to think that this biography would involve a lot of dry reading about Rockefeller’s financial dealings. But I was completely wrong. This is a gripping story, much of it about an America we now live in but know little about the origins. Chernow is, as usual, an excellent stylist. The book can roughly be divided into two parts: 1) how Rockefeller got the largest fortune in American history at the time and 2) how Rockefeller gave most of that away in philanthropic work. He drove thousands of small businesses out of the market and put multiple thousands of workers out of work using ruthless and cutthroat techniques, many (not all) of which were legal at the time. Cooperation with him was always better than competition and woe to anyone who did not agree. His personality is fascinating and Chernow does an exceptionally good job at bringing that out. In fact, Rockefeller’s personality and character are central themes that run throughout the book – how this pious Baptist who thought God wanted him to make as much money as possible so he could give it away could go through life with massive repression and apparent equanimity. His (and his son’s) philanthropy is incredible, from founding the University of Chicago to Rockefeller University to the Rockefeller Foundation. Millions for this, multiple millions for that in late 19th century and early 20th century money! It is mind-blowing. The book begins with Rockefeller’s father, a patent medicine quack showman who kept two separate families and ends with Rockefeller giving more money to advance real medicine than any individual in history. The book expands the reader’s consciousness and is a fascinating and enjoyable read at the same time. Though Chernow’s Hamilton gets all the press these days, I learned more from this book about America and enjoyed it more. In my view it is a pinnacle of biographical writing - by any author.
A**Y
Well-written and readable
Excellent
L**M
A Man Worth Knowing
Excellently researched biography by Ron Chernow will give you much insight into such an enigmatic figure, from his precarious childhood and troubled relationship with a flim-flam father, to a complicated but rock-steady businessman. Rockefeller's vision was unparalleled until Bill Gates came along with a similar sense of where he wanted to take a new industry. Chernow shows the rivalry and the jealousy of those less prescient; those who would sink a well, drain it dry and take what money they could get. Rockefeller’s tactics may seem unethical today, but not illegal then, as they may be now that we’ve had time to staunch a free-flowing Capitalism. He stabilized prices with these tactics, made oil available around the world, (ridding us of the need of whale oil—yay!), oh and got very rich, which is not a crime, by the way. His philanthropy, compassion, and generosity on a personal level (while he and his family lived very simply) is matchless. Some might try to portray him as greedy, but few of us understand how to create such wealth—it is a gift. Those who have it understand that the creation of such wealth is more of a responsibility and an indicator of productivity than a need to amass dollars into unwieldy amounts. This seems to be where Chernow demonstrates a blind spot: John D. Rockefeller was a man of Christian faith and believed his vision and talent for business were gifts from God. If you do not subscribe to this faith the notion may leave you cold, but Rockefeller had no doubt as to who he was, what he was doing and why. He dauntlessly followed through despite the derision, adversity, sabotage, and yes, jealousy. He not only shaped business for the 20th century and beyond, but gave us our current model for philanthropy (that’s redistribution as it should be – not compelled, but willing). Did you have a car that got you where you needed to go? Was your home kept warm without the use of whale oil? Did you know someone who was employed in one of the many jobs the industry created? Thank John D. Rockefeller. Can we use this as a stepping stone to a new type of fuel industry? Absolutely! We all stand on the shoulders of those who have gone before, and John D.’s shoulders are of mythical--Titanic--proportion.
D**M
Great book
Great book, and in depth look into the father of vertical integration.
A**S
Winter stof
Ga ik dan lezen
K**D
Best book of the year.
Here's a few reasons you should read this book, 1. with the strength of his own conviction, Rockefeller chose his virtues and vices. He stuck to these virtues tirelessly. He believed himself to be a man of God and religion. He took several steps to ensure this idea was maintained. Come what may. He never questioned God. HIs faith gave him release when the world questioned his conduct. He only worshipped stronger. 2. The writing of this book is exemplary. The verses will hypnotise you with how well each page is written. You can live your whole life in the breath of a chapter of what Rockefeller did in a year. The reverence to the protagonist is well measured. 3. Rockefellers' words, ideas, thoughts, belief systems - will have an impact on the most surly of readers. you can't help but admire everything about him. 4. This is the best book I have read this year and I doubt I will read a better one. It was most arresting to follow the progress of Rockefeller. I read many biographies. This is one of the absolute best. Why? The chronology and characters in his life are all so well placed. 5. Where this is hypocrisy and counter objecting circumstance, the author soars and maintains a very equitable account. Not easy but masterfully done.
C**N
Jesús Talamantes
Existen muy pocas biografías tan bien documentadas como esta. Escogí este libro por conocer la forma de pensar de quien fuera el más grande empresario de sus tiempos y, que la a fecha, han perdurado sus empresas, renombre y prácticas. Recomendado para emprendedores
G**Y
huge, full account of the richest man of all time...
don't be put off by the size of the book - it's huge. saying that it is thoroughly well researched and a great insight into the life story of the richest man the world has ever seen. i give this book 5 stars because it's written really well and i found that i couldn't put it down. if you are interested into the life story of rockefeller this is possibly the best book on the subject...
J**O
Excellent
All about the life of this tycoon.
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