Can I use this immediately after bleaching?

To keep blonde always looking salon fresh, it’s best to introduce Violet Crush Purple Shampoo from the first wash after a salon color application. We hope this helps!

Is this really cruelty free? I thought they did animal testing in China in order to sell there?

We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but we absolutely do not test on animals. We follow the conventions of the EU and other governmental bans on animal testing for cosmetics. To sum up, John Frieda allows its materials to be tested on animals when required by law. Therefore, we would NOT consider John Frieda to be a cruelty-free brand.

Does this have any blue pigment?

Not really sure what you mean. It is a deep purple color

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Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

Product ID: 437330259

Details

Age range (description)
Adult
Brand
John Frieda
Hair type
Normal
Item form
Shampoo
Scent
Unscented

✨Salon-fresh color brightness in just one wash

🌿Peroxide, ammonia, phthalate & cruelty free formula

💜Crushed violet pigments for brass tone neutralization

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MOP$459

Duties & taxes included

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Sold byAmazon MacauDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💜 Crush Brass, Flaunt Blonde: Your VIP pass to salon-bright hair every day!

CLEAN CONSCIOUS - Formulated without peroxide, ammonia, or phthalates and never tested on animals.
BRASS BUSTING POWER - Neutralizes yellow and brassy tones instantly for cooler, brighter blonde hair.
DEEP MOISTURE BOOST - Conditioner restores hydration while preserving your hair’s natural softness and shine.
SALON QUALITY AT HOME - Delivers fresh, vibrant color that looks professionally maintained after every wash.
EFFORTLESS BLONDE MAINTENANCE - Perfect for color-treated, bleached, and platinum hair to keep highlights vivid and fresh.

John Frieda Violet Crush Purple Shampoo and Conditioner Set is a powerful duo designed to neutralize brassy yellow tones in bleached, blonde, and platinum hair. Featuring crushed violet pigments, this peroxide- and ammonia-free formula refreshes and moisturizes hair, delivering salon-fresh brightness and cool tones in just one use. Ideal for professional-quality blonde maintenance at home, it’s cruelty-free and perfect for millennials who demand vibrant, healthy hair with a conscience.

Specifications

ASIN	B09XYY389D
Active Ingredients	Lactic Acid, lactic_acid
Age Range Description	Adult
Age range (description)	Adult
Best Sellers Rank	#32,591 in Beauty ( See Top 100 in Beauty ) #497 in Shampoo & Conditioner Sets #1,200 in Hair Conditioners
Brand	John Frieda
Brand Name	John Frieda
Customer Reviews	4.6 out of 5 stars 1,420 Reviews
Global Trade Identification Number	00717226281945
Hair Type	Normal
Hair type	Normal
Item Form	Shampoo, Conditioner
Item Type Name	Other
Item Weight	8.3 Ounces
Item form	Shampoo, Conditioner
Liquid Volume	16.6 Fluid Ounces
Manufacturer	Kao USA Inc.
Manufacturer Part Number	00000
Material Type Free	Peroxide Free, Ammonia Free, Phthalate Free, Cruelty Free
Material type free	Peroxide Free, Ammonia Free, Phthalate Free, Cruelty Free
Model Number	28194
Number of Items	2
Other Special Features of the Product	Not Tested On Animals
Product Benefits	Brightening,Cleanse
Recommended Uses For Product	Color Protection
Scent	Unscented
Scent Name	Unscented
UPC	717226281945
Unit Count	1 Count

Reviews

P**X

THE BOMB

Oh My Gosh this stuff is the BOMB for real!!!! It works so well. Go ahead and buy it already you won’t regret it I promise.

25.03.2026

N**N

Maintains highlights very well

Does great maintaining my highlights. Keeps them from looking “yellow,” or “brassy.” Easy on the hair.

25.04.2026

S**M

Great product

I swear this works really well

31.03.2026

C**L

Decent product for the price

So far I like this purple shampoo/conditioner. It has a nice scent that isn’t overpowering. It seems to keep my hair from looking brassy. I use it about every other wash. I’d say so far it’s a decent product for the price!

8.03.2026

S**N

Amazing

26.05.2026

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TrustScore 4.5 | 7,300+ reviews

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2 months ago

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MOP$459

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In stock

Sold byAmazon MacauDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Macau.

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