Lexus: The Relentless Pursuit
Product ID: 47977600
💡Innovative branding & marketing strategies
📈20+ years of Lexus market dominance
🚗Lexus LS400 vs German luxury rivals
MOP$532
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Description
🚀 Drive the story behind the luxury revolution with Lexus: The Relentless Pursuit
- INSIDE THE BOARDROOM - Gain exclusive insights into the strategic decisions behind Lexus’s success.
- LEGACY OF EXCELLENCE - Explore Lexus’s rise from underdog to luxury icon in just two years.
- UNMATCHED QUALITY VALUE - Discover how Lexus outperformed German rivals at a fraction of the price.
- SUPERCAR TRIUMPHS TRIALS - Learn about the bold leap into the ultra-luxury LFA supercar market.
- BUSINESS LESSONS FOR LEADERS - Absorb actionable branding and innovation strategies from a global powerhouse.
Lexus: The Relentless Pursuit is a compelling, revised edition chronicling Lexus’s breakthrough into the luxury car market since 1989. It reveals how Toyota’s bold strategy and relentless focus on quality, marketing, and customer service propelled Lexus past German giants BMW and Mercedes-Benz. Featuring new insights, expert forewords, and coverage of the iconic LS400 and LFA supercar, this book is a must-read for car enthusiasts, business leaders, and branding professionals eager to understand a global success story.
Specifications
| Best Sellers Rank | 567,817 in Books ( See Top 100 in Books ) 473 in Automobile Engineering 660 in Company Histories 3,129 in Business & Economic History |
| Customer reviews | 4.4 4.4 out of 5 stars (85) |
| Dimensions | 14.99 x 1.78 x 22.61 cm |
| Edition | Revised |
| ISBN-10 | 0470828048 |
| ISBN-13 | 978-0470828045 |
| Item weight | 1.05 kg |
| Language | English |
| Print length | 300 pages |
| Publication date | 5 April 2011 |
| Publisher | Wiley |
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