Blue Ocean Shift
Product ID: 501658642
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The New York Times bestseller No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company – non-profit or national government – you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. Review: Must buy! - Great book. Helped me to understand the marketing strategy. Review: innovation is approachable - very good book. eye opening . all practical moves in it .innovation is not a rocket science only common senses
| Best Sellers Rank | #41,234 in Books ( See Top 100 in Books ) #39 in Starting a Business #1,655 in Analysis & Strategy |
| Customer Reviews | 4.6 out of 5 stars 891 Reviews |
A**C
Must buy!
Great book. Helped me to understand the marketing strategy.
A**R
innovation is approachable
very good book. eye opening . all practical moves in it .innovation is not a rocket science only common senses
K**V
Good Read
Overall a good book. It had a lot of content. I wish they had put each company they discussed more like a case study instead. The approach on how the companies opened up Blue ocean was not very properly explained. I had to read this along with blue ocean strategy (1st book) and few articles to interpret things clearly.
A**R
Making competition irrelevant
Nice book on strategy,worth reading
R**A
Very good book
Must read for all corporate employees
P**I
Five Stars
Superb and very nice explanation...
B**N
Must read for business owners.
Good one.
V**A
Must, Must, Read
Superb ! Superb ! Superb ! A must read for all executives. Fantastic learning . Fantastically written. Provides fantastic perspective and great value improvement.
N**8
原著で読みましょう！
実質10年ぶりの本格的出版。Blue Ocean Strategyが理論の解説中心であったのに対し、こちらは理論をプラクティショナーがコンサルティングプロジェクトとして適用、実践した事例が中心です。英語版にはハードルを感じる方も多いと思いますが、少し頑張って、こちらを読まれた方が、本質が理解できると思います。
S**N
Good read
Very interesting reading.
B**C
Muy bueno
Muy bueno. Estrategia del Océano Azul explicado en la práctica. No solo la teoría.
C**N
Il s'agit d'une mise en pratique : donc très utile
Avant de l'acheter j'ai lu des commentaires, certains disaient qu'il ne fallait pas l acheter car , exactement ce qui est écrit dans océan bleu,le livre initial. Pour ma part ce livre est une mise en œuvre de la stratégie océan bleu étape par étape ,donc forcément utile de l'avoir si on veut non pas juste savoir que océan bleu est une stratégie qui existe quelque part .. Mais si on veut l'appliquer
P**R
A detailed how to guide for developing blue ocean strategies
I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review. When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift. This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop. While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups. It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs. The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding. Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.
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