amika normcore signature shampoo

Love this shampoo. My hairdresser recommended I get this to use with my extensions. It cleans my hair well and smells so good. It is soft on my extensions, helping them to last longer and stay moisturized. I typically have oily roots, but this does not add to the oiliness of them at all. Overall, a great shampoo!

This shampoo is so good for everyday use. It cleans really well without stripping my hair and leaves it feeling soft, hydrated, and healthy. The scent is amazing but not overpowering, and it works great for all hair types. I’ve noticed less dryness and my hair feels smoother and easier to manage since using it. It’s one of those shampoos you can use daily without worrying about damage—definitely a staple in my shower.

The shampoo and conditioner are both super hydrating. The shampoo is a little dense, so I would use a dime sized amount to wash my hair twice. The conditioner is lighter in terms of weight than the shampoo. I can instantly feel the moisturizing effect as I apply the conditioner to the ends of my hair. The fragrance of the shampoo and conditioner is sweet and can be a little intense at first but after multiple uses, the fragrance is pleasant and not overwhelming. I can go about three days without washing my hair and my hair still smells good. Good to see there are no harsh sulfates or other added chemicals that create too much or unnecessary lather. There is some lather when you rub it in your hands first before applying to your scalp—which is nice feedback to know that it’s working. I did not experience much hair loss at first use, but after using it a while, I did experience an average amount of hair loss but not too much so it is normal and not concerning. My hair feels clean and fresh after every wash so it is highly effective and worth spending a few dollars more for quality. Overall, a little bit goes a long way.

I will never use another shampoo again 😍 thr smell is divine✨️! The cleanse is Chef's Kiss🤌 **IF YOU HAVE HEAT DAMAGED HAIR** this is the regimen you NEED! I got impatient wanting to try the new tiktok wavytalk heating round brush i got for christmas and let me TELL YOU !! my hair was GUMMY after!! After a couple washes I realized I needed to do something ASAP or risk having to cut it all off. I could not brush through it dry 😭 & then with only ONE wash using these 4 products and my fingers glide through my hair like the damage was never there HONEY!! Buy this product. You will not regret it. It feels expensive for the amount you get but its 1,000% worth it 😍🤌✨️

I’m a big Kevin Murphy believer and have stuck with those products for a few years now due to seeing how much/fast it helped my hair grow. My stylist had Amika products at the salon, so I decided to try the mirrorball set, and loved it! The only downside was the bottle design in that it’s hard to get all the product out; So I decided to buy the normcore set in the 33.8 oz size so I could buy a pump to make it easier to get the product out. The problem is Amika doesn’t give you the measurements of the bottle neck so I ordered two different sizes of pumps. I bought a universal 1 inch pump, and a wide (joico) pump. After receiving and trying both pumps, neither worked. I looked at the Amika site to see if they sold pumps for their bottles and they do, however it’s a COMPLETE rip off!! They sell the pumps for around 30 dollars! So long story short, the company obviously intentionally designs their awkward sized bottles to force people to pay an insane amount for a plastic pump. This was so disappointing because I thought the shampoo and conditioner set worked great together, and made my hair feel really soft and has a great smell too.

The salon my hair stylist works for uses strictly Amika products. I had never seen the brand before switching to my new stylist, but I’m so so glad I’ve discovered it. I had been cycling thru a few different shampoo/conditioners due to scalp psoriasis & oily hair, but couldn’t really find one that tackled all of my problems. That is, until I started using Amika! Pros: - a little goes a long way (I shampoo twice and I def use less product w/ Amika compared to other brands) - it hydrates my hair without making it heavy - I’m able to go more days between washes as my scalp doesn’t get as oily as quickly - no more flakes!! - no itchiness or redness - smells AMAZING - makes my hair super shiny and soft - the ingredients are clean compared to other brands Cons: - price (worth it in my opinion, but if it’s a little too much for you, Amika has a sister brand called Eva NYC that’s available in target) - the large bottles are a bit hard to work with due to it not coming with a pump nor a squirt top. I personally refill some plain pump bottles I got off Amazon, but it can definitely get messy. Overall an 11/10

i have used this product for year and it does my curly hair wonders!

Don’t believe the hype - heard about this from an influencer - not impressed. Doesn’t smell very good and I have to wash my hair multiple times for it to feel clean. I won’t be buying this again

Good product

Great for my color-treated hair. Gives it just the right amount of moisture but isn’t too heavy.

Love it. Smells good, hair feels clean and moisturized

Wife loves it

Brilliant smells lovely