

✨ Glow Boldly, Shine Ethically 🛡️
Pure Skin Liquid Foundation in Ivory Fair offers full coverage with a lightweight, oil-free formula that provides a natural dewy finish and SPF 15 protection. Dermatologically tested and crafted with 100% vegan, halal-certified ingredients, this foundation ensures flawless, long-lasting wear while caring for your skin and values.



















| ASIN | B0797D35MR |
| Additional Features | Natural Ingredients, Not Tested On Animals, Travel Size, Vegan & Cruelty-Free |
| Age Range Description | Adult |
| Best Sellers Rank | #9,146 in Beauty ( See Top 100 in Beauty ) #78 in Foundation |
| Brand | Iba |
| Colour | Ivory Fair |
| Container Type | Bottle |
| Country as Labeled | India |
| Country of Origin | India |
| Coverage | Full |
| Customer Reviews | 3.7 out of 5 stars 1,298 Reviews |
| Finish | Matte |
| Global Trade Identification Number | 08906074710888, 08906074711250 |
| Item Dimensions | 22 x 10 x 6 Centimeters |
| Item Form | Liquid |
| Item Type Name | Liquid Foundation |
| Item Weight | 30 Milligrams |
| Manufacturer | Ecotrail Personal Care Pvt Ltd, Ecotrail Personal Care Pvt Ltd |
| Manufacturer Contact Information | Ecotrail Personal Care Pvt Ltd |
| Manufacturer Part Number | 8906074711250 |
| Material Type Free | Paraben Free |
| Model Number | 8906074711250 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Packer Contact Information | Ecotrail Personal Care Pvt Ltd |
| Product Benefits | Dark Circles Treatment, Blemishes Treatment |
| Recommended Uses For Product | Face |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Oil Free |
| Sun Protection | 15 Sun Protection Factor (SPF) |
| Unit Count | 30.0 Milliliters |
R**J
Best Choice
This foundation is a great choice for everyday use. It provides full coverage, feels lightweight on the skin, and gives a natural, finish. It is long-lasting and includes SPF 15 for sun protection. Plus, it’s 100% vegan.
S**I
Amazing quality!
First time trying out a liquid foundation.. I am very impressed. The texture is perfect.. I felt like I was applying moisturiser on my skin. Unfortunately I misjudged which shade I should buy and bought ‘ivory fair’. For typical Indian skin tone, I would suggest going with the darker shade of ‘sun beige’ (unless you are very fair skinned.. you can check out my photo review to compare my skin tone to the shade of ivory fair foundation)
U**I
Good
Okay 👍
M**A
Best matte foundation for every skin type
This foundation is very light weight and the finish is totally matte. Coverage is also very good. Blends so easily. Needs very little amount to apply. The bottle is very convenient to use and pump is also good. The bottle is almost full, so very good quantity in this price. Has a mild good fragrance. Best buy. Thanks amazon.
D**H
Pathetic Product
Worst product, it is thick inside and even on pumping so hard it will not come out. The cherry on the cake is that the product is non returnable and the Amazon will not even care to listen the query, no customer care service provided even after multiple requests to call back. I understand some products are non returnable but atleast if there is a genuine issue Amazon should hair it out and connect us to the dealer but no such service is provided, pathetic experience. I have been such a regular and old customer of Amazon but from quite a while they have been disappointing me time and again.
A**S
It's an amazing foundation
This is an amazing foundation in a very affordable price... This is very light weight on skin and gives a very good coverage to the skin.. Everyone should try this foundation atleast once.. And u will be fan of the foundation...i just love loved it... Just go for it....this is just value for money..
R**L
Bad product
Not high coverage and shade is mismatch I am not recommended to anyone for buying this
A**M
A great option for coverage
I ordered this foundation after hearing about the reviews from friends and gifted my closest friend and trust me she loves it. Though it can be a little too light for certain skin tones but you can always use a contour Powder of a Darker shade If you feel like it's too light. But it works great for my friend's skintone. So you can just go for it 🎉
Trustpilot
1 month ago
2 weeks ago